Web marketing has witnessed a slew of innovations over last few years. While some have come and gone, others have perched themselves seamlessly to stay and sustain. Mobile SEO is the latest bug to hit the Internet and is invading the digital marketing realm at breakneck speed. Smartphones have taken the mobile phone market by storm and businesses are grabbing the opportunities it offers by both hands.
SEO (or Search Engine Optimization), in its simplest definition, is a tool to make more people visit your site. With mobile marketing evolving, highly advanced apps are helping companies foray into uncharted territories. That said however, companies are still not very familiar with the concept of mobile SEO and are constantly looking for the right ways to exploit the platforms in the most accuracy-driven and feasible manner.
To begin with, companies need to build websites that support mobile interfaces and are optimized for mobile SEO: Here are certain tips on how to make your mobile SEO strategies matter:
- Enable Auto-Fill: Users do not like to write long queries. They would prefer to type as less as possible, and if your website supports the auto-fill option, it would prevent the user from unnecessary hassle (for users on the lazier side, typing too much is indeed a hassle)
- Track the Statistics: Keep certain pointers in mind. Keep a check on the number of visitors your site gets and the devices through which they access your website. Google Analytics also provides you information about the operating system, browser used to access the site. The ‘Content’ section would show you which the most popular articles on your site are. The Google Webmaster tool would tell you what gets searched most in regards to your website so that you can design your strategies centred on the related and relevant keywords.
- Optimize Social Media: Unlike the desktop users, Smartphone users are connected to social media at all times. This is why keeping the social media features on your website is so critical. Make an official Facebook page for your website and provide a link to the same through your website. Use the ‘Share This’ button to display widgets for Facebook, Twitter, Stumble Upon, LinkedIn, etc. so that people who like your write-ups share them on their profile, thus ensuring the mouth-to-mouth publicity.
- Redirect Wisely: Help Google to find your website. Google rules the Internet and this is the place where you will draw most of your visits, so make sure Google pops up your website’s name whenever a related query is searched. When you register the website in a domain sub-domain, create a parallel site that has a different URL. You would need to add some text for directing users to the mobile site from the desktop site. You can also use a canonical tag if duplication is an issue.
Embedding effective SEO techniques in the mobile sphere is a way to let your business flourish. The concept, however, is at a nascent stage and this makes room for experimentations and innovations.